Privacy Policy

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Privacy Policy

In the following, we explain how BTX Group uses the personal data of which you leave footprints and/or that you provide when you visit our websites and use the various services on the websites.

1. Collection of personal data

You will always be informed before we collect personal data about you. The personal data collected by us may include, for instance, your name, your email address, your home address and similar identification data.

2. The use of personal data

Personal data is collected and will be used in connection with:


  • Distribution of newsletters

Customer club/Loyalty club

  • Membership administration
  • Invitations for special club events
  • Special club offers

Marketing, invitations for events, etc.

  • Marketing of our products
  • Special offers
  • Invitations for and information about events, pre-sales, etc.

Please note that the use referred to above will take place only with your prior express consent, unless legislation allows us to contact you without your prior consent.

Your data will be deleted when we no longer need to process the data to fulfil one or more of the purposes mentioned above. Your data may be processed and stored for longer in an anonymous form.

Registration for receipt of newsletters will be disclosed to third party: HeyLoyalty, who administrate data on behalf of BTX Group. No data will be disclosed from there.

3. Cookies

We are using cookies on our websites in order to provide you with user-friendly websites with information that is relevant to you. A cookie is a small text file that is placed in your browser. It enables the websites to remember you when you visit them again, and we can compile statistics that tell us how people use our sites. The first time you visit our websites, you will be informed that we are using cookies.

We are using cookies from Google Analytics & Sleeknote. Additionally tracking and cookies from HeyLoyalty.

You can set your browser to refuse all cookies, disable existing cookies or warn you before accepting a cookie. For further information about how to avoid cookies please click the following link:

You should be aware that if you link to a third-party website from BTX Group websites new cookies may be created, on which BTX Group has no influence. You should then acquaint yourself with the cookie policy of that website.

4. Security

We have implemented security measures to ensure that our internal procedures meet our high security policy standards. Accordingly, we use our best endeavours to protect the quality and integrity of your personal data.

5. Access to your personal data, etc.

You have a right of access to the data processed about you, subject to certain statutory exceptions. Furthermore, you can object to the collection and further processing of your personal data. In addition, you have the right to correct your personal data, if necessary.

6. Links to other websites, etc.

Our websites may contain links to other websites or to integrated sites. We are not responsible for the contents of the websites of other companies (third-party websites) or for the practices of such companies regarding the collection of personal data. When you visit third-party websites, you should read the owners’ policy on the protection of personal data and other relevant policies.

7. Amendment of data, cancellation of services, etc.

If you want us to update, amend or delete the personal data that we have recorded about you, or if you no longer wish to receive information from us, or if you have any questions concerning the above guidelines, you may contact us at You can also write to us at the following address:

BTX Group A/S
Att.: Marketing
Nordlundvej 1
DK-7330 Brande

BTX Group A/S reserves the right to make any changes and corrections to our privacy policy. The current privacy policy can be found on our websites. Any changes or adjustments, revisions, etc. are effective from their publication on the website and also apply to previously registered data.

21st September 2017